The Children’s Television Charter was presented by Anna Home at the First World Summit in March 1995 and initially endorsed by signatories in 38 countries. It was revised in Munich in May 1995 and further amended at the Second World Summit. Its objectives have been included in other declarations such as the Asian Declaration on Child Rights and the Media, 1996.
The Charter has been used in a variety of ways:
• as a checklist to assess how well the needs of the child audience was addressed
• influencing programme policy and company policy development
• to evaluate television licence applications and as a guides for use in government funding decisions
• as a founding principle for legislation (Children's Television Act, Philippines)
THE CHILDREN’S TELEVISION CHARTER
1. Children should have programs of high quality which are made specifically for them, and which do not exploit them. These programs, in addition to entertaining, should allow children to develop physically, mentally, and socially to their fullest potential.
2. Children should hear, see and express themselves, their culture, their language, and their life experiences, through television programs which affirm their sense of self, community and place.
3. Children's programs should promote an awareness and appreciation of other cultures in parallel with the child’s own cultural background.
4. Children's programs should be wide-ranging in genre and content, but should not include gratuitous scenes of violence and sex.
5. Children's programs should be aired in regular slots at times when children are available to view, and/or distributed via other widely accessible media or technologies.
6. Sufficient funds must be made available to make these programs to the highest possible standards.
7. Governments, production, distribution and funding organisations should recognise both the importance and vulnerability of indigenous children's television, and take steps to support and protect it, promoting children's programs in minority languages and/or dialects.